Post by account_disabled on Dec 26, 2023 4:59:08 GMT -5
The closer we get to the poles, the more the corrosive impact of climate change is felt . And Salla, which has the reputation of being the coldest city in the Finnish Lapland region, has been experiencing it firsthand for some time. At the mercy of a terribly unpredictable meteorology and with increasingly shorter winters , this small city located above the Arctic Circle wants to draw attention to climate change in a way that is as unusual as it is ingenious: proclaiming itself a candidate (in lie) to host the Games. 2032 Summer Olympics. To do this, Salla has launched a nice and ironic campaign in which its inhabitants (dressed in a very summery way despite the snowy places around them) prepare to host the Summer Games , which back in 2032 could finally be and after all, perfectly possible in such latitudes.
If you do not see the embedded video correctly, click here Although Salla has not officially formalized its Olympic candidacy, it has certainly been equipped with all the paraphernalia to host the 2032 Phone Number List Games (including a logo, uniforms, promotional activities and even a mascot). “If we do nothing and let warming prevail, we will lose our identity and the city we do not love will cease to exist as we knew it ,” explains Erkki Parkkinen, mayor of Salla. The #SaveSalla campaign has been conceived by the Africa agency in collaboration with the municipality of Salla and House of Lapland with the support of Fridays for Future. «We are not facing a local problem. Climate change is a global problem that must be addressed by the entire planet as a whole .
We have the privilege of being part of a global network that allowed us to contact Salla, a city that received us in a very welcoming way and enthusiastically welcomed our idea, with the ultimate goal of getting a very urgent message to the world to address to global warming," says Sergio Gordilho, co-president and CCO of Africa. DATA SHEET Agency: Africa Advertiser: Municipality of Salla / House of Lapland / Supported by Fridays for Future CCO: Sergio Gordilho ECD: Matias Menendez Creative Directors: Nicholas Bergantin/ Rodrigo Adam Copywriter: Nicholas Bergantin Art Directors: Rodrigo Adam/ Mihail Aleksandrov/ Leonardo Zardo/ Maso Heck Producer. Triatoma Director: Santi Dulce Executive Director: Renan Chagas Director of Photography: Gabriel Bianchini Sound Design: Satelite Audio.
If you do not see the embedded video correctly, click here Although Salla has not officially formalized its Olympic candidacy, it has certainly been equipped with all the paraphernalia to host the 2032 Phone Number List Games (including a logo, uniforms, promotional activities and even a mascot). “If we do nothing and let warming prevail, we will lose our identity and the city we do not love will cease to exist as we knew it ,” explains Erkki Parkkinen, mayor of Salla. The #SaveSalla campaign has been conceived by the Africa agency in collaboration with the municipality of Salla and House of Lapland with the support of Fridays for Future. «We are not facing a local problem. Climate change is a global problem that must be addressed by the entire planet as a whole .
We have the privilege of being part of a global network that allowed us to contact Salla, a city that received us in a very welcoming way and enthusiastically welcomed our idea, with the ultimate goal of getting a very urgent message to the world to address to global warming," says Sergio Gordilho, co-president and CCO of Africa. DATA SHEET Agency: Africa Advertiser: Municipality of Salla / House of Lapland / Supported by Fridays for Future CCO: Sergio Gordilho ECD: Matias Menendez Creative Directors: Nicholas Bergantin/ Rodrigo Adam Copywriter: Nicholas Bergantin Art Directors: Rodrigo Adam/ Mihail Aleksandrov/ Leonardo Zardo/ Maso Heck Producer. Triatoma Director: Santi Dulce Executive Director: Renan Chagas Director of Photography: Gabriel Bianchini Sound Design: Satelite Audio.